As the Marketing Director for Project Red, a charity fashion show, I also art directed and photographed a number of photoshoots to promote the show and our retail partners. This shoot was executed with American Apparel in 2014.


The ballet ensemble was performing during the fashion show, so I opted to shoot the ballerinas instead of our models, to increase ticket sales and increase our exposure to the dance community. This shoot was one of our highest-viewed shoots and our ticket sales amongst the campus' dance community saw a significant rise.